‘Smells That Good’ takes Surf’s new uplifting fragrances to a new level, by bringing to life the unspoken truth that, when something smells so incredibly good, you can’t help but keep it close to your nose all day long - regardless of how weird it might look to everyone else.

The campaign launched on TV, social, OOH, and print.

Motion Lead - Katrina Sawyer

Static Design - Laura Nunn

Creatives - Sophie McGovern & Alex Prendergast