Freemans was seen as a frumpy catalogue from the past, with an ageing audience.

We introduced our new brand positioning 'Made You Look' back in 2023, and ever since we have been curating seasonal campaigns aiming to push brand awareness and engagement.

‘Destination Summer’ 2024

Destination Summer at Freemans. Your ultimate destination for everything summer.
We created ‘Destination Summer’, a new TV ad and multimedia campaign aiming to position Freemans.com as the go-to brand for all your customer’s needs, whether at home or abroad throughout the season.
With Comedian Katherine Ryan as the voice over, the campaign was amplified across all Freeman’s owned channels as well as digital, paid social, Youtube and Pinterest.
Motion Design
Katrina Sawyer & Holy Powell

Freemans

Content across Instagram Stories, Pinterest and Instagram feed.

Christmas Campaign 2023

Christmas has arrived at Freemans. Think fashion. Fun. And all the glitter.
The Christmas Campaign at Freemans is a celebration of the festive season, showcasing a wide selection of products where you can now choose flexible payment options.
The campaign made a significant impact across various platforms, including TV, social media, YouTube, and Pinterest. We elevated the festive experience by incorporating subtle motion cinemagraphs with handcrafted glittery typography.
There was a 5% increase in Christmas sales, 60% of featured products selling out, and a notable 23% rise in website traffic.
Motion Design - Katrina Sawyer & Holy Powell
Static Design - Laura Nunn

Freemans

DOOH cinemagraph with handmade glittering type.

1/8 Christmas Idents used on Loose Women.

Spring Campaign 2024

The campaign follows the look and feel of the Made You Look creative that we launched in Autumn 2023. The latest campaign introduces Flexi3, a brand-new credit offer giving customers the options of spreading the cost interest free.
Designed to grab attention and modernise perceptions of the Freemans brand by standing out, the latest execution sees models of different ages, genders and sizes all wearing some of the latest fashion from the retailer in a variety of ‘flexible’ poses.
The campaign ran across all Freemans-owned channels as well as digital, paid social, Youtube and Pinterest.
Motion Design
Katrina Sawyer & Holy Powell

Freemans

‘Made You Look’ Development

After winning Freemans in 2023, we were tasked with redefining the image of the Freemans digital department store as a modern online destination for all things home, fashion, and beauty. We needed to tell the story of who Freemans is today.
The new innovative campaign concept 'Made You Look' presents the brand's offerings in fresh and surprising ways, captivating and engaging customers as they scroll through their social media streams. We needed to expand and maintain the current customer demographic but also draw in new buyers.
Motion Design
Katrina Sawyer & Holy Powell