Kinder Bueno wanted to target Gen Z and Millennials with a new campaign set around the tagline “Why be basic, when you can be Bueno”.

Making social content from the TV commercial for all platforms, along with a roadside ad. Emphasising the appealing textures of the chocolate bar.

Motion design - Katrina Sawyer

Static design - Tom Hamilton

Creatives - Sophie McGovern & Alex Prendergrast