V-club
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V-Club is an inclusive community dedicated to celebrating, educating and empowering women at all ages on all things vaginas. Members can find solidarity and strength through shared experiences and knowledge from professionals.
I focused on creating a modular-based system that caters to various digital platforms, including social media, web interfaces, and AI chat services. This system is designed to enhance user interaction and streamline content delivery across different channels. I was able to ensure that each component could be easily integrated, updated, or replaced without disrupting the overall system which is crucial in today’s fast-paced digital landscape.
The case study film showcases the sense of community that V-club would create and the key features of the modular system. It illustrates how modular design can adapt to diverse user needs while maintaining consistency in branding and functionality.
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Motion, branding and case film - Katrina Sawyer
Creatives - Amy Bushill & Cristina Gomez
Canesten
Mood Film
Design System
I created a system of icons, referencing back to the female body, for use on social platforms so that users know which topic the content is based on. They are inspired by the periodic table for a more scientific approach.
Icons/Designs
Demonstrating the design's versatility in the V-club app and AI chatbot feature. Illustrating how icons will be used consistently in the design system to guide users to content.
